Search Visibility Toolkit
3 subjects
· 36 lessons
· 13.6 hours
· English
Bring the traffic and then make the landing page worth it: search fundamentals, the technical side, and the design a visitor actually lands on.
Getting found and being worth finding are two halves of the same job, and this bundle covers both.
The fundamentals course covers what search engines actually do with a page, so optimisation stops being guesswork. The technical course is for the part that quietly costs a site most of its traffic — crawl budget, indexing, and the Core Web Vitals that decide whether a page is served at all. The design course then covers the page that arrives: layout, colour and typography, judged by what it does to a reader rather than by taste.
Written for people who own or maintain a site rather than for people writing about them.
The fundamentals course covers what search engines actually do with a page, so optimisation stops being guesswork. The technical course is for the part that quietly costs a site most of its traffic — crawl budget, indexing, and the Core Web Vitals that decide whether a page is served at all. The design course then covers the page that arrives: layout, colour and typography, judged by what it does to a reader rather than by taste.
Written for people who own or maintain a site rather than for people writing about them.
What you get — 3 subjects
Crawling, indexing and ranking
Video
Preview
12m
What search engines read
Text
28m
Search intent behind a query
Pdf
29m
Practice: find what ranks and why
Video
29m
Keyword research done properly
Video
19m
Title tags and meta descriptions
Quiz
25m
Headings, links and content structure
Text
20m
Practice: optimise a real page
Video
23m
Site speed and mobile
Video
17m
Canonical URLs and indexing control
Quiz
21m
Search Console and measuring results
Video
9m
Practice: audit a site and report
Video
23m
Reading server logs
Quiz
Preview
31m
JavaScript rendering and its delays
Quiz
27m
Crawl budget diagnosis
Text
11m
Practice: find wasted crawl effort
Video
29m
Core Web Vitals measured properly
Video
29m
Fixing the metric in code
Video
31m
Structured data implementation
Quiz
14m
Practice: schema a page and validate it
Pdf
16m
Canonical tags and duplicates
Video
34m
Robots directives and edge cases
Text
25m
Setting up measurement
Video
15m
Practice: full technical audit
Video
33m
Grids as a decision-making tool
Pdf
Preview
15m
Visual hierarchy and reading order
Text
22m
Working with space
Video
30m
Practice: three layouts from one brief
Video
9m
Colour theory in practice
Video
13m
Contrast and accessibility
Video
33m
Type pairing and spacing
Text
13m
Practice: a two-colour poster
Video
33m
Working from a real brief
Quiz
20m
Presenting a design
Pdf
19m
Feedback and revision
Pdf
32m
Practice: build a small portfolio
Text
26m
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- 3 subjects, one purchase
- Lifetime access, no expiry
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